The Photographer's MBA: Everything You Need to Know for Your Photography Business

The Photographer's MBA: Everything You Need to Know for Your Photography Business
Sal Cincotta (Author)
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If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

• Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
• Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
• Understand branding’s elements and how to define your own brand so that you stand out from the crowd
• Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
• Tackle costs, pricing, and contracts (including copyright and model releases)
  

At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

• Rank: #42012 in Books
• Published on: 2012-11-30
• Original language: English
• Number of items: 1
• Dimensions: 9.06" h x .31" w x 7.56" l, .86 pounds
• Binding: Paperback
• 192 pages

Description #1 by Barnes & Noble - books_Xpress:

Categories: Photography Techniques - Digital * General. Contributors: Sal Cincotta - Author. Format: Paperback

Description #2 by Barnes & Noble - Great Book Deals:

Categories: Photography Techniques - Digital * General. Contributors: Sal Cincotta - Author. Format: Paperback

Description #3 by Bookdepository.com:

The Photographer's MBA : Paperback : Pearson Education (US) : 9780321888921 : 0321888928 : 01 Dec 2012 : If you have finally taken the leap with your photography and gone into business-or if you are considering it-The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through "the other 90%" of the job of a photographer. In this book, you will: * Consider what...