Social Media Marketing for Digital Photographers (Wiley Desktop Editions)

Social Media Marketing for Digital Photographers (Wiley Desktop Editions)
Lawrence Chan (Author)
(46)

New!: $29.99 $19.79 (as of 03/03/2013 15:18 PST)
65 Used! | New! from $7.48 (as of 03/03/2013 15:18 PST)

Professional

Teaching photographers how to use social media to grow their businesses --With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.

• Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
• Shows you how to translate your use of social media into increased profits
• Helps you answer such questions as "Which sites should I use?" and "How do I get started?"
• Provides invaluable insights from top photographers discussing their social media business success stories

Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

• Rank: #279725 in Books
• Published on: 2011-11-29
• Original language: English
• Number of items: 1
• Dimensions: 9.09" h x .55" w x 7.36" l, 1.39 pounds
• Binding: Paperback
• 272 pages

Description #1 by Alibris:

Description #2 by Alibris:

Beautiful Beasties: A Creative Guide to Modern Pet Photography

Beautiful Beasties: A Creative Guide to Modern Pet Photography
Jamie Pflughoeft (Author)
(38)

New!: $29.99 $17.73 (as of 03/01/2013 13:28 PST)
48 Used! | New! from $14.57 (as of 03/01/2013 13:28 PST)

Professional

The book pet photographers have been waiting for: a comprehensive guide to professional modern pet photography

Everyone who has ever trained their camera on a domestic animal knows how challenging it can be to get great shots of them. These unpredictable 'beautiful beasties' won't hold poses, smile and say "cheese" like a human will, and their erratic movement can have you spinning dials and pushing buttons on your camera so fast it will make your head spin. Whether you are an advanced amateur with a passion for photographing pets, or a professional pet photographer generating revenue with your services, this guide will show you how to create engaging, high-quality, professional pet photos from start to finish. 

• With pet owners comprising more than 62 percent of Americans, pet photography has become a popular trend among photographers, with more and more pet owners wanting to have their furry family member's mugs captured for posterity.
• Zeroes in on pet photography as a professional service, and offers advice on how to price, how to brand your business, how to work with clients, build your portfolio, create a solid workflow and develop your own unique style.
• Explains how to work with animals from a behavioral standpoint, capture engaging expressions, create variety in photo sessions, pick interesting locations, edit for better images, work with multiple animals, photograph pets in a studio, and much more.

As the first serious comprehensive professional guide to pet photography on the market, Beautiful Beasties has what passionate hobbyists and professional photographers need to capture memorable pet photos.

• Rank: #24073 in Books
• Published on: 2012-09-11
• Original language: English
• Number of items: 1
• Dimensions: 9.17" h x .79" w x 7.36" l, 2.00 pounds
• Binding: Paperback
• 352 pages

Description #1 by eCampus.com:

Beautiful Beasties : A Creative Guide to Modern Pet Photography, ISBN-13: 9780470932278, ISBN-10: 0470932279

Description #2 by eBookMall.com:

The book pet lovers have been waiting for: professional advice on pet photographyEvery pet parent knows how difficult it is to get that calendar-quality photo of a beloved cat or dog. This guide to pet

Description #3 by Alibris:

The Photographer's MBA: Everything You Need to Know for Your Photography Business

The Photographer's MBA: Everything You Need to Know for Your Photography Business
Sal Cincotta (Author)
(25)

New!: $29.99 $17.78 (as of 02/28/2013 05:19 PST)
55 Used! | New! from $16.11 (as of 02/28/2013 05:19 PST)

Professional

If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

• Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
• Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
• Understand branding’s elements and how to define your own brand so that you stand out from the crowd
• Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
• Tackle costs, pricing, and contracts (including copyright and model releases)
  

At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

• Rank: #42012 in Books
• Published on: 2012-11-30
• Original language: English
• Number of items: 1
• Dimensions: 9.06" h x .31" w x 7.56" l, .86 pounds
• Binding: Paperback
• 192 pages

Description #1 by Barnes & Noble - books_Xpress:

Categories: Photography Techniques - Digital * General. Contributors: Sal Cincotta - Author. Format: Paperback

Description #2 by Barnes & Noble - Great Book Deals:

Categories: Photography Techniques - Digital * General. Contributors: Sal Cincotta - Author. Format: Paperback

Description #3 by Bookdepository.com:

The Photographer's MBA : Paperback : Pearson Education (US) : 9780321888921 : 0321888928 : 01 Dec 2012 : If you have finally taken the leap with your photography and gone into business-or if you are considering it-The Photographer's MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through "the other 90%" of the job of a photographer. In this book, you will: * Consider what...

Going Pro: How to Make the Leap from Aspiring to Professional Photographer

Going Pro: How to Make the Leap from Aspiring to Professional Photographer
Scott Bourne (Author), Skip Cohen (Author)
(24)

New!: $29.99 $18.98 (as of 02/26/2013 18:50 PST)
78 Used! | New! from $14.85 (as of 02/26/2013 18:50 PST)

Professional

You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?

With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.

Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.

Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

• Rank: #62844 in Books
• Published on: 2011-10-18
• Released on: 2011-10-18
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .75" w x 8.50" l, 1.96 pounds
• Binding: Paperback
• 240 pages

Description #1 by Overstock.com:

You ve got the gear, the training, and the technology. You re ready to make the leap from aspiring to professional photographer. Now what? With today s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business. Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more. Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

Description #2 by shopoin.info:

"You've got the gear, the training, and the technology. You're ready to make the leap from aspiring to professional photographer. Now what? With today's affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more.Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.File Size: 9783 KBPrint Length: 240 pages Publisher: Amphoto Books; Original edition (October 18, 2011) Sold by: Random House Digital, Inc.Language: EnglishASIN: B004KPM1YY"

Description #3 by Alibris:

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More
Lara White (Author)

New!: $34.99 $18.45 (as of 02/21/2013 08:33 PST)

Professional

Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

• Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
• Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
• Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
• Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.

• Rank: #2427 in Books
• Published on: 2013-03-11
• Original language: English
• Number of items: 1
• Dimensions: 9.84" h x .98" w x 5.91" l, 2.06 pounds
• Binding: Paperback
• 336 pages

Description #1 by Barnes & Noble:

Contributors: Lara White - Author. Format: Paperback