Social Media Marketing for Digital Photographers (Wiley Desktop Editions)

Social Media Marketing for Digital Photographers (Wiley Desktop Editions)
Lawrence Chan (Author)
(46)

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Professional

Teaching photographers how to use social media to grow their businesses --With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.

• Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
• Shows you how to translate your use of social media into increased profits
• Helps you answer such questions as "Which sites should I use?" and "How do I get started?"
• Provides invaluable insights from top photographers discussing their social media business success stories

Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

• Rank: #279725 in Books
• Published on: 2011-11-29
• Original language: English
• Number of items: 1
• Dimensions: 9.09" h x .55" w x 7.36" l, 1.39 pounds
• Binding: Paperback
• 272 pages

Description #1 by Alibris:

Description #2 by Alibris:

Marketing Fine Art Photography

Marketing Fine Art Photography
Alain Briot (Author)
(31)

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In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.

Topics include:

• Defining fine art photography
• Wholesale, retail, and consignment
• Knowing your customer
• Where to sell and how to price fine art
• Fundamentals of marketing and salesmanship
• Profitability and honesty in business
• Packing and shipping fine art
• Common marketing mistakes
• The unique selling proposition (USP)

• Rank: #17421 in Books
• Published on: 2011-06-08
• Original language: English
• Number of items: 1
• Dimensions: 9.84" h x .59" w x 5.91" l, 1.47 pounds
• Binding: Paperback
• 320 pages

Description #1 by LangtonInfo.com:

New Paperback.

Description #2 by Fry's Electronics:

Marketing Fine Art Photography

Description #3 by Barnes & Noble:

Categories: Photographs->Marketing->Handbooks, manuals, etc.. Contributors: Alain Briot - Author. Format: Paperback